Miele Vacuum Promotion Website
Expertise
Platforms
Deliverables
Website
Visit website
Project Overview
Miele in 2018 released their first bagless vacuum that used “vortex technology” called Blizzard CX1 range that would compete with the premium vacuum market in Australia which has been dominated by Dyson.
Harvey Norman supported this range with a custom digital campaign that advertised to consumers, the benefits of the new technology and drive sales predominately in-store for the new range.
Execution
Brief
Using the resources provided by Miele I was tasked to create a landing page that showcased the new CX1 range.
Mobile Design
To have a successful campaign it was essential that the digital campaign used a mobile-first-oriented design. I tailored these new design based on previous e-commerce projects that had a similar target audience.
Landing Page
I divided this vacuum range into five interactive tabs. Tab one would present general information for all vacuums, with the other four tabs reserved for specific vacuum models.
Since this was set to compete against Dyson, I designed the page to look premium with an emphasis on displaying the variety of products in the range.
Results
- Mielie was pleased with the successful launch of the new vacuum range.
- A high volume of sales for all CX vacuum model types.
- Created a new template for Harvey norman for future use.